Welcome to the first of an ongoing series of quarterly communications designed to share UNFI supply chain initiatives and information with our supplier and broker partners. Our focus will be on topics and information that will be useful for your organization in working with the UNFI team.
As background, here is a quick review of UNFI’s supply chain organization:
· Supplier Relationship Manager (SRM) – The SRM “owns” the supplier relationship for UNFI. Key job responsibilities include item mix decisions (new item commitments, discontinuation decisions), development of the proper marketing approach, inclusive of promotions and marketing vehicles, and managing pricing. The SRM team is managed by Marc Ghidotti, VP SRM, and two regional Directors: Melissa Angle, East and Chris Depetris, West.
· Retail Category Manager (RCM) – The RCM is a customer-facing category manager who is focused on maximizing the sales of our retail partners. RCM’s provide consulting, market insights, and merchandising support to retailers. This team informs SRM item mix decision through in-depth analysis of internal and external market data. This team is managed by Kirsten Hogan, VP RCM.
Streamline Supplier Contacts
· Our ultimate goal is to provide each supplier with a single, national SRM. As we migrate to this structure, the current regional responsibilities of our SRM teams will be replaced with national responsibilities, regardless of the SRM’s geographic location. We anticipate this move to benefit suppliers in several ways; by drastically reducing the number of suppliers on each SRM’s desk, each supplier will receive much greater focus and attention. The change will also significantly reduce the workload for suppliers by eliminating the need to present new items, promotions, and other communications to multiple UNFI regions.
· In the past month, we have begun transitioning some of our larger supplier partners to this model. More suppliers will be introduced to this model over time, with our entire supplier base eventually transitioning over a period of twelve months or more.
We recognize that new items are the lifeblood of our industry and are taking steps to speed up the new item process and smooth the way for new suppliers:
· The SRM structure allows us to address new items in a much more proactive manner. We want your new item presentations as early as possible - when contacting your SRM to arrange presentations, please use the following guidelines:
· If you are a current supplier submitting a new item please contact the East or West SRM who is assigned to you as your single point of contact for the region.
· If you are a new supplier with a new item submission please contact the appropriate East or West SRM based on the category assignments for each region. Click here for UNFI SRM Category Assignments.
· We’re streamlining our new item setup processes, and have already reduced our internal processing time from 8 weeks to 4 weeks, and are poised to further reduce the timeline significantly in the coming weeks.
· We’ve changed our policy on first payments to new suppliers. Payments will be issued within 60 days, without exception.
Effective and well executed promotions are essential to our mutual success. We are taking steps to better support this vital strategic component.
UNFI has implemented a robust annual category review process, executed by the RCM team. Click here for a calendar detailing the review schedule. UNFI’s approach going forward is to combine a deep analysis of all available data with trend and category insights to reach a well-rounded understanding of the category and consumer behavior. Adjustments to our mix and merchandising recommendations will be based on this strategic view of the category. We will not identify items for discontinuation based solely on movement.
We appreciate your ongoing support of UNFI. We welcome your feedback as we focus on continuously improving our processes and approach to ensure mutual success.
Sincerely,
John Raiche
Vice President, Marketing